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Writing without Bylines
When people ask me what I do for a living, and I say I’m a writer, I love how bowled over they look. Wow! What do you write? My stock answer is anything but porn. You should see the let-down looks...
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A Social Media Content Creator wrote a captivatingly vague headline on...
Chances are you’ve seen an article on Facebook with this type of headline (I call it the Mirage Headline, as it appears promising at first until further exploration). It is meant to elicit feelings of...
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Copywriting: Playing Nice with the Search Engines
When What’s Sexy in Graphic Design Isn’t Sexy in SEO When I first began commercial website copywriting, there was a lot of brochure-ism on the web. That’s the ill-advised practice of writing web pages...
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Creative Content Writing
See Each Other: A New Way of Thinking about SEO & Content Ever heard of the red phone in the White House that serves as a direct hotline to the Kremlin? Well, there isn’t one, and there never was....
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Conquering Content Writer’s Block With a Few Simple Steps
(forthcoming pun is intended) Do you often find yourself struggling with ideas of to post as content for your client? Does it seem like you’ve actually found the end of the cyber highway? Here’s an...
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